A big word for the broadband industry

In previous posts, I’ve speculated on the wild inaccuracy of online speed testers, and insisted broadband users should lose the obsession with speed and concentrate on full package value.

However, if you’re on the look out for a transparent, easy to use and immediate online speed checker, why not give the Be Broadband speed estimator a whirl?

I always approach these apps with scepticism, I can’t help it. Once you’ve taken umpteen online speed tests only to be told, time and time again, that your current ISP is a bunch of shoddy no-marks and you really need to switch to the company powering the speed tester you’re using, how can you not be just a little cynical about online speed testers?

However, I think Be might have cracked it.

The secret ingredient? Honesty.

I took the test (located on the Be Broadband homepage), the results of which were a reading of 10.72 Mbps. Not bad at all, I’m quite pleased with that.

The impressive thing is that Be agree with me, stating “you’re off to a flying start”, which is nice. Granted, they’re eager to explain how broadband is about “more than just speed”, but I knew that already.

The point is, I go away happy from this experience having not been given the hard-sell. Although I don’t want to switch to Be Broadband right now, I’ll view them favourably in the future when switching time comes around.