Drage Loves You

Consumer Choices Blog stalwarts will already be fully acquainted with my view on Starbucks coffee (in short, I’m a fan. Believe me, I’m no Morgan Spurlock). That little shot of vanilla is my smell of freshly cut grass; I can’t get enough, which is why I did a forward somersault with tuck and half pike upon reading the following headline:

Starbucks offers free refills to beat credit crunch

Yeaahhh! Am I all over that or what?

It’s the bourgeois treats that get benched first in the midst of a financial crisis, and fancy coffee is possibly the most bourgeois treat of them all (aside from Louis Vuitton sacs chien, or dog carriers to you and me).

Starbucks are experiencing a sharp decline in customer numbers, and plan to counter this trend by offering free refills. Effectively, Starbucks is about to take on the persona of your local Carhop or ‘Big Boy’ diner (provided you live in Arkansas that is).

Good news for me then, as I’ll be able to extend my annual visits to Starbucks by a good 45 minutes, but bad news for the 700 employees who’re being made jobless by the closure of 61 stores across Australia.

I could say something along the lines of ‘it depends whether your cup is half full or half empty’, but that would be crass.

I’ve said it though.